Case
Van Honsebrouck Brewery: transforming digital presence for a modern appearance
Table of contents
Client overview
Van Honsebrouck Brewery is a Flemish brewery known for its exceptional beer brands, including Kasteel, Filou, and Brigand. As a family-owned business with a rich heritage, the brewery wanted to modernize its online presence to better reflect its reputation and support future expansion plans.
Initial situation
The brewery faced several challenges:
- Two separate platforms for content and e-commerce, leading to a fragmented user experience
- Limitations in integrating webshop products within the content platform
- Outdated technology requiring a complete overhaul
- A need for refreshed branding to ensure each beer brand had visually appealing, individual brand pages
Solution delivered
To address these challenges, we implemented:
Unified platform
- Integrated content and e-commerce into a single, cohesive platform for a streamlined user experience
- Developed the new platform using the latest WordPress environment combined with WooCommerce to provide robust content and e-commerce capabilities
Branding overhaul
- Refreshed the overall branding, ensuring each beer brand had its own distinct, visually appealing page
- Created a design system for consistency across all brand pages and digital touchpoints
SEO and analytics focus
- Paid special attention to SEO, ensuring the platform was optimized to rank well in search engines and attract new users
- Implemented tools and features to track key performance indicators (KPIs) in analytics, providing valuable insights for the client’s future strategy
Scalability and autonomy
- designed the platform with scalability in mind to support future growth, including potential expansions into new markets
- ensured the client has maximum autonomy in managing their content and products, enabling them to make updates without external dependencies
Results
Seamless user experience: a unified platform providing both content and commerce, enhancing user engagement
Improved brand representation: each beer brand now has a distinct, visually appealing page, strengthening brand identity
Enhanced analytics and SEO performance: improved discoverability and actionable insights for growth
Modernized platform: a scalable, high-performance website that supports future growth and innovation
Client autonomy: a flexible system that empowers the client to manage their own content and products effectively
