Case
Spaas: transforming digital presence with a new website and webshop
Table of contents
Client overview
Spaas is a leading European manufacturer of high-quality candles, combining traditional craftsmanship with modern innovation to create products that enhance ambiance and comfort. With a legacy of over 160 years, Spaas offers a wide range of candles and scented products that bring warmth and style to homes across Europe and beyond.
Initial situation
Spaas identified an opportunity to modernize and enhance its digital presence. Their existing website and webshop had served their purpose but required updates to align with the evolving needs of their customers and brand identity. Additionally, they aimed to:
- Refresh the design to reflect a modern and sophisticated brand presence
- Optimize the platform for conversion rate optimization (CRO), search engine optimization (SEO), and analytics tracking
The client sought a comprehensive platform to support these objectives and ensure a seamless experience for both customers and internal teams.
Solution delivered
We developed a new digital platform with the following components:
New website
- Communicated Spaas’ new collections with dedicated pages elaborating on the products
- Enabled the creation of landing pages for campaigns and specific actions
Integrated webshop
- Featured all their products, including candles and scented sticks
- Provided a seamless shopping experience for customers
Technology stack
- Developed the platform using Drupal for content management
- Integrated Shopify for the webshop to ensure ease of use in managing products
Optimizations
- Ensured the platform was optimized for SEO, CRO, and analytics tracking to provide actionable insights
Results
Modernized digital presence: a visually appealing website and webshop that aligns with Spaas’ brand identity
Improved user experience: seamless navigation and shopping experience for customers
Enhanced performance: optimized for better search visibility and conversion rates
Greater autonomy: Spaas can now manage their content and products efficiently using the new platform
