Case
Haacht Brewery: revamping digital presence with a modern design and headless CMS
Table of contents
Client overview
Haacht Brewery is a 100% independent, family-run Belgian brewery with over 125 years of history. Known for its authentic craftsmanship, the brewery offers a diverse range of beverages, including beers, waters, soft drinks, wines, and more. With its strong Belgian roots, Haacht remains a prominent figure in both national and international brewing.
Initial situation
In 2017, Haacht Brewery identified the need to overhaul their outdated website. The primary objectives were to:
- modernize their brand identity through a refreshed design
- improve the website’s information architecture to enhance usability
- enable functionalities for showcasing beers, booking events and training, and posting job vacancies
- adopt a scalable, multilingual solution for future-proofing their digital presence
Solution delivered
The project encompassed several key initiatives:
Design-centric revamp
Developed a refreshed design focused on showcasing the Haacht Brewery brand and its products.
Enhanced the information architecture for intuitive navigation and accessibility.
Headless CMS implementation
Leveraged Contentful CMS for a headless setup, ensuring performance, content flexibility, and scalability across multiple touchpoints.
Integrated pragmatic solutions
Incorporated Eventbrite and Mailchimp for event and training bookings, providing cost-effective and user-friendly tools.
Results
Brand modernization: The new design brought a fresh and cohesive digital representation of Haacht Brewery.
Improved functionality: The website now features event booking capabilities, a structured job section, and intuitive navigation.
Technological upgrade: Contentful’s headless CMS enabled a high-performing, multilingual platform, empowering the client with autonomy over content management.
Cost efficiency: Pragmatic integrations reduced development overhead while meeting functional requirements.
Ongoing partnership: To this day, we continue to maintain the platform for Haacht Brewery, emphasizing the strong relationship we have built with them and our commitment to supporting their digital growth.
