Case
EPolice: How a Magento Redesign Turbocharged EPolice’s Mobile Performance and Boosted Conversions
What we did
Table of contents
Magento Redesign for Better Performance
Optimizing website performance is crucial for maintaining a competitive edge in the fast-evolving digital landscape. This post delves into a comprehensive case study on Dignify’s redesign of EPolice’s Magento to enhance user experience and boost online sales.
Challenges of EPolice’s Old Website
EPolice is a leading provider of custom badges and other products to firefighters, police officers,, and other first responders. With over 20 years of experience, they are committed to providing high-quality products and exceptional customer service to their clients.
They faced several challenges with their old website, despite ranking highly on Google search results. The key issues identified included:
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- A steep increase in mobile visits coupled with lower conversion rates on mobile compared to desktop.
- Poor mobile performance scoring (33) versus desktop (58) as highlighted by lighthouse scores.
Project Goals and Objectives
The primary objective was clear: revamp the website to provide an enhanced user experience across all devices while maintaining existing SEO performance. Specific goals included:
- Improved Mobile User Experience: Ensure seamless usability for mobile visitors.
- Sustained SEO Rankings: Maintain or improve current SEO standings during the redesign process.
- Enhanced Conversion Rates: Drive more online sales through intuitive design improvements tailored to both desktop and mobile users.
Selecting Hyva for High Performance
To achieve EPolice’s goals, our team chosed Hyva, a high-performing Magento theme.
Hyva is a high-performing Magento theme designed to provide businesses with fast and responsive websites that deliver exceptional user experiences. Hyva’s lightweight and optimized design significantly reduces website loading times, resulting in better website performance, improved SEO rankings, and increased customer satisfaction.
We designed the website to be mobile-responsive and user-friendly, ensuring a seamless user experience. Our team conducted a technical SEO audit, identified the key opportunities for improvement, and implemented the necessary changes to ensure that EPolice’s current SEO performance was maintained or improved. Furthermore, we focused on optimizing the website’s performance using Hyva’s lightweight and fast design to enhance the user experience and drive sales on desktop and mobile devices.
Results
The outcome was impressive: the website achieved a desktop Lighthouse score of 99, up from below 60, and a mobile score of 94, up from 33!
The new design provided a better user experience, and the website’s improved performance helped maintain EPolice’s SEO performance. Our team’s expertise in Magento, UX/UI design, and Hyva proved valuable in achieving EPolice’s goals, and optimizing website performance is playing a crucial role in driving business growth.
