What happens when AI writes your magazine ad (and nails it)?

Creating a magazine description or a radio ad used to be a long process: brainstorm, brief, write, rewrite, approve… hours gone before a single word reached the audience. Now imagine a bot that does it in 20 minutes, with the right tone of voice, SEO included, and ready to publish. Sounds futuristic? Not at TrustMedia. 

Mediafin, the publisher of De Tijd and L’Echo, wanted to rethink how content and communication could be scaled across platforms. Their advertising arm, TrustMedia, faced the same challenges as many media companies: outdated FAQ bots that frustrated users, editorial teams spending countless hours on repetitive tasks, and a growing need for personalized subscriber communication. 

Enter generative AI. Working with Dignify, TrustMedia introduced a new generation of solutions: multilingual chatbots that answer complex questions with pinpoint accuracy, generative models that instantly create polished magazine descriptions and audio ad scripts, and retention flows that send tailored emails to different types of subscribers. 

The shift has been dramatic. Content that once drained resources can now be produced in minutes. Chatbots that used to disappoint now provide clear, source-backed answers in Dutch, French, or English. And retention emails no longer look like mass blasts, but like personal notes written with the reader in mind. 

For TrustMedia, this isn’t just about efficiency. It is about relevance. In a competitive media landscape, every touchpoint matters. By putting AI to work behind the scenes, they have freed up creative teams to focus on strategy while ensuring that audiences and advertisers alike get sharper, faster, and more personalized experiences. 

And that is the real story here: AI is no longer a futuristic add-on. It is quietly reshaping the way media communicates. 

Curious how it all came together? Read the full TrustMedia case study here.