Press Release: Dignify, Upthrust Studio, and Ancor’d Merge to Form New MarTech Leader

Genk, September 10, 2024 – Today, Dignify, Upthrust Studio, and Ancor’d announce their merger. These three leading companies are joining forces and will move forward together under the name Dignify. The new entity will operate within the Customer Collective group and will focus on building advanced marketing technology for international and ambitious clients. 

This merger brings together a strong combination of expertise and innovation. Dignify is a market leader in marketing automation, CRM, and customer service solutions, Upthrust Studio has built a strong reputation in developing customer-centric digital products, and Ancor’d brings deep knowledge of Magento & Adobe Commerce. By combining these strengths, customers can count on an integrated and comprehensive approach to marketing technology that helps them achieve and exceed their business goals. 

“The merger of Dignify, Upthrust Studio, and Ancor’d represents an important milestone in our strategy to remain a leader in the dynamic world of marketing technology,” said Wim Van Campenhout, CEO of Dignify. “Together, we have the expertise and resources to offer our clients total solutions that cover all aspects of marketing technology, ensuring a predictable return on their investments.” 

As part of Customer Collective, Dignify will benefit from the synergies and the extensive network within the group. This includes collaboration with addData for data science, ROI dashboarding, digital analytics, and advancements in GenAI. The partnership with The House of Marketing will contribute to business consulting and MarTech adoption management, guiding clients’ marketing and sales teams in optimizing their use of MarTech tools. Additionally, the collaboration with Upthrust and Fightclub will support the activation of these technologies through both experimental and always-on campaigns, including AI-powered advertising and creative branding. 

Dignify today consists of more than 75 MarTech experts within the Customer Collective group, which has a total of 450 marketing experts. “We are growing rapidly,” says Marco Piombo, founder of Dignify and currently CEO of Customer Collective. “This year, Dignify achieved first place in the Trends Gazellen in Limburg. Customer Collective has experienced rapid growth in recent years, as reflected in their latest financial results.” 

“We are excited about the opportunities this merger brings,” Van Campenhout adds. “Our combined knowledge and experience enable us to develop innovative technologies and strategies that elevate our clients’ marketing performance to the next level. We aim to play in the Champions League in Europe.” 

Dignify is tool-independent and technology-agnostic, working with the best available SAAS solutions such as Salesforce, Adobe, Selligent (Marigold), Braze, Hubspot, WordPress, Drupal, Magento, Shopify, and many others (see our website for all tech partners). 

The merger will ensure continuity of service and maintain existing client relationships. Clients of Dignify, Upthrust Studio, and Ancor’d can continue to rely on the high-quality service they are accustomed to, now supported by an even stronger and more versatile team. 

For more information about the merger and Dignify’s services, visit our website at www.dignify.be or contact us at info@dignify.be. 

About Dignify 

Dignify is a leading marketing technology company focused on providing advanced solutions for marketing automation, CRM, customer service, digital product development, and e-commerce. Through its merger with Upthrust Studio and Ancor’d, and as part of Customer Collective, Dignify strives to support ambitious clients in achieving their growth and marketing goals. Winner of the Trends Gazellen Limburg 2024. 

About Customer Collective 

Customer Collective is a group of companies specializing in customer-centric marketing and technology solutions. The group helps companies better understand, reach, and serve their customers through innovative and data-driven strategies. 

Press Contact: 

Dignify PR Team 

Email: info@dignify.be 

Website: www.dignify.be