JBC & Dignify Win The Prestigious Selligent ‘Artificial Intelligence Excellence’ Award

(GENK, BELGIUM), OCTOBER 4, 2019 – Dignify, a leading customer engagement agency, and JBC, a well-established Belgian fashion retailer, won Selligent Marketing Cloud’s prestigious Artificial Intelligence Excellence award yesterday.

The annual Selligent Awards ceremony took place in Breda (The Netherlands) yesterday. Top European brands and their agencies gathered to showcase their best and most successful campaigns. An external jury awarded 5 brands for their highly successful digital marketing campaigns, which were powered by Selligent Marketing Cloud, across five categories: Marketing Innovation, Exceptional Loyal Program, Omni-channel Customer Experience, Artificial Intelligence Excellence and Consumer-First Marketing.

JBC and Dignify were awarded the Artificial Intelligence Excellence award for their outstanding use of data & marketing technology, enabling JBC to predict their customers’ next shopping moment. The “always-on” digital campaign was underpinned by a comprehensive set of data sources (purchases, interactions, products and stock levels) and utilised the power of Artificial Intelligence and Marketing Automation through Selligent Marketing Cloud.

We would like to say thanks to:

• JBC – for their continued trust and support
• Selligent – for the valuable partnership
• The external jury