Customer Collective expands marketing technology expertise by integrating Longtale with Dignify.

Diegem & Genk, January 27th, 2022 – Marketing technology company Dignify, one of the 5 driving forces behind the Customer Collective group, takes over fellow player Longtale. With Longtale, Dignify expands its experienced team of marketing technology specialists and strengthens its offering and market position.

Marketing technology revolves around relevant customer experiences: customers expect the right message, at the right time, through the right channel. Like Dignify, Longtale is a specialist in implementing marketing automation tools and platforms, such as Selligent and Salesforce Marketing Cloud. With the takeover, Dignify brings more of that specific, coveted and scarce knowledge in house.

“By bringing Longtale and Dignify together, we are building the most experienced team within Customer Collective, with a 100% focus on marketing technology. That’s good news for our customers, and together we can grow faster with a shared ambition”, says Jan Teerlinck, Managing Partner of Longtale.

Marketing Automation 2.0
Besides technical implementations, Dignify helps companies with the selection of the right tools, the creation of a broad support base within their organization, and the execution of an implementation strategy that serves the needs of the end customer. There is a growing demand for this, due to the rapid evolution of the marketing technologies ecosystem. “Together with Longtale, we continue our ambition to grow international B2B and B2C companies towards Marketing Automation 2.0. We do this through better and smarter use of marketing technology”, says Marco Piombo, Managing Director of Dignify.

Customer Collective, the group behind Dignify and sister companies The House of Marketing, Upthrust, Grava, Fightclub and addData strengthens its technology offering through the acquisition. Since its launch in March 2021, Customer Collective has been known for uniting different areas of expertise to attract and retain customers: technology, strategy, digital, branding & performance and data. The group brings complementary profiles together in multidisciplinary teams, which in the current competitive landscape is a precondition for generating business impact.