Dignify and Selligent Marketing Cloud enter into partnership to help brands adopt a consumer-first marketing strategy

(GENK, BELGIUM), 18 OCTOBER, 2018 – Dignify , a digital agency with a clear focus on marketing automation & optimisation, today announced a strategic partnership with Selligent Marketing Cloud , the world’s leading marketing automation platform that enables B2C brands to engage consumers across all critical channels. This partnership is the result of a strong desire on both sides to help B2C brands connect with their customers and prospects by providing consistent and valuable experiences, regardless of channel or type of device.

Dignify chose Selligent Marketing Cloud as their preferred omni-channel marketing automation platform to ensure brands are able to keep up with rising customer expectations. Building a strong omni-channel presence comes with a lot of challenges. Data sources, channels, IT/marketing systems and processes all need to be fully aligned and integrated. On top of that, technology is constantly evolving and changing the way brands engage audiences. Artificial intelligence, machine learning and virtual reality have the power to shape the future of digital marketing. With Selligent Marketing Cloud as a technology partner, Dignify strongly believes it can help brands by embracing emerging technologies to win and retain customers.

From a technology point of view, these were the four key decisive factors :

• Open architecture and strong data integration capabilities
• Built-in omni-channel execution capabilities
• Suitable for both mid-market and enterprise businesses
• Ambitious and exciting short- and long-term product roadmap

Next to the clear match on a technology level, Dignify quickly identified a positive synergy with Selligent Marketing Cloud on a strategic level. Both companies share a “consumer-first marketing” mentality and the desire to help B2C brands win their battle for consumer attention.

The marketing automation experts at Dignify have a combined experience of almost 30 years in working with the Selligent Marketing Cloud platform and are very proud to be part of the Selligent Marketing Cloud partner network.